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| 搜尋參考資料: 1. www.mckinsey.com/featured-insights Featured. McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. www.tunghua.com.tw/portal_b10_cnt.php?button_num=b10&folder_id=541 【台北總公司】100 台北市中正區重慶南路一段147號3樓 | tel:(02) 2311-4027 | fax:(02) 2311-6615 【台中辦事處】402 台中市南區仁德街5 ... https://en.wikipedia.org/wiki/Attitude_(psychology) Definitions Social psychology. An attitude is an evaluation of an attitude object, ranging from extremely negative to extremely positive. Most contemporary ... stu346.ntust.edu.tw:443/2Books/main_all_list.php 書名: 作者: 版本: 課程名稱: 授課老師: 附註: 學院: 售價: 發佈時間: 賣家: 電話: Email: 工程數學考古題全套(含解答) 喻超凡 最 ... tchinfo.ttu.edu.tw/tchinfo.php?id=pcsun 大同大學 經營學院 院長 (2012/8 ~ 今) 大同大學 事業經營系 教授 (2010/2 ~ 今) 大同大學 事業經營系 主任所長 (2010/8 ~ 2012/7) |
詳細資料ISBN：9789814607537 叢書系列：消費者行為 規格：平裝 / 832頁 / 普通級/ 單色印刷 / 12版 出版地：台灣 內容簡介 CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY PROVIDES STUDENTS WITH A USABLE, STRATEGIC UNDERSTANDING OF CONSUMER BEHAVIOR. THE AUTHORS BELIEVE THAT KNOWLEDGE OF THE FACTORS THAT INFLUENCE CONSUMER BEHAVIOR CAN, WITH PRACTICE, BE USED TO DEVELOP SOUND MARKETING STRATEGY. AS A CONSEQUENCE, THE TEXT INTEGRATES THEORY, STRATEGY-BASED EXAMPLES, AND APPLICATION. FEATURES: 1.THE 12TH EDITION HAS 9 NEW MARKET SEGMENTATION SCHEMES RANGING FROM GREEN MARKETING TO TECHNOLOGY TO GLOBAL LUXURY. THIS IS AN ADDITION TO THE FOUR SEGMENTATION SCHEMES THAT WERE PART OF THE 11TH EDITION. 2.ADDED LEARNING OBJECTIVES TO ALL CHAPTERS AND ASSOCIATED LEARNING AND TEACHING AID. EACH CHAPTER STARTS WITH A SET OF LEARNING OBJECTIVES LINKED TO KEY LEARNING OUTCOMES WHICH ARE THEN INTEGRATED THROUGHOUT THE TEXT AND IN OTHER LEARNING AND TEACHING RESOURCES. 3.30 NEW GLOBAL EXAMPLES |
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